Product Launch Formula 3
Jeff Walker (Product Launch Formula 3) reveals some startling secrets behind several recent “big guru” product launches. There is a must watch video at Product Launch Formula 3.0
Jeff Walker on Anticipation Marketing
Although he doesn’t use the term “Anticipation Marketing”, Jeff Walker of Product Launch Formula has become a leader in creating rabidly awaited product launches. Take a look at this video for Jeff’s take on the role of anticipation in marketing.
Who Are You Really? The Product Launch Client Questionnaire
Product Launch Client Questionnaire As a product launch client, how much self introspection you do can make the difference between a quick, smooth launch and a “yipes-I-am-not-quite-ready-for-this” experience. Here are questions you should think long and hard about. These are taken from the questionnaire that we ask clients to fill out. Yes, it’s a tremendous amount [...]
Jeff Walker on New FTC Guidelines
Here’s an interesting video from Jeff Walker on the new FTC Guidelines for internet marketing. Click this link: http://www.productlaunchformula.com/?18374
How Launch Ready are You?
Product owners rightfully concentrate on getting their products ready for market. But what about launch readiness? If you haven’t been through an online product launch before, it can be a bewildering experience. We’ll guide you through, of course, but here’s a heads-up on the types of things we consider when determining your launch readiness. Think of this as [...]
Jeff Walker on Event Based Marketing
Watch this video of Jeff Walker (publisher of the Product Launch Formula) talking about event-based marketing. The key to product launch marketing success lies in whether or not you successfully turn your launch into an event.
